The Collaboration Game 2020

2 min readFeb 26, 2020

We’re it the midst of collaboration renaissance. In the public markets, we have a new class of companies leading with multi-billion dollar market caps. As of Feb 25, 2020:

  • Atlassian (TEAM) at $35 billion
  • Zoom (ZM) at $29 billion
  • Slack (WORK) at $14 billion
  • Dropbox (DBX) and Zendesk (ZEN) at $8 to $9 billion

Couple these valuations with an aging Microsoft Office suite, and a Google Suite that works well but is no longer the fastest on innovation, and the race is on for the next wave of The Collaboration Game.

Adding fuel to this fire is the advancing mega-trend of remote work, which in and of itself mandates a whole new crop of collaboration tools.

Front runners in the race to weave a new collaboration fabric include the following companies. This is by no means a comprehensive list, but it does show the energy behind new offerings. Many of these companies are near or above billion dollar valuations.


Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.


Write, plan, collaborate, and get organized. Notion is all you need — in one tool.


The Fastest Email Experience Ever Made


Email for happy teams and customers. is the Work OS that powers teams to run projects and workflows with confidence.


Cloud-based collaboration and project management software that scales across teams in any business.


Figma helps teams create, test, and ship better designs from start to finish.


Create, prototype, collaborate and turn your ideas into incredible products with the definitive platform for digital design.

Groundwork for the future

This list is just a small sampling. Which companies are in this same league or even further ahead? Let me know on Twitter @garyorenstein.